Tuesday, December 28, 2010

Apply Stop and Start Marketing!

If you go shopping for a new car, you need an e-mail to all dealers in your area, please ask if you let your car now? How about if you need a new pair of shoes? If you walk around the mall looking for a shop that has agreed to be considered as a client?

Of course not! select the car you want. You look at all the shoes on offer and choose the ones you like. You have control over these decisions, it should be.

So why is it so different ifis in search of work and why, instead of shopping around for a position that suits them, many people randomly ask companies to hire them?

So why do so many people right at the first position offered if it is a good fit?

I really do not think it should be so for many people. I think it can completely change the way you think about your job search - to help you ask someone to set the speed to your shopping cartorder for the opportunity that best suits you.

Do not get me wrong. I understand that financial concerns are forcing us is the position of sometimes less than perfect - in this case, however, to take yourself and escape, nor the application of the principle I am going to speak here of rights work is that in the long term.

The passage I want to do is to understand first that you are single value. They have a range of skills, experience andServices that no one else has. And somewhere there are organizations that you must have to offer. This is true whether you are a new entrant in the executive labor market or an expert.

You can not find work should aim at fire when thousands of copies of your resume - but to find and contact the companies have to offer, what you have. In other words, for people who buy, sell what you're looking for.

There are 3 steps toShopping for the right job:

Discover who you are.

You may not know who needs you, to really understand what you have to offer.

I call the "Set Value Proposition." To do this, think about what others say about you. Consider, if you're on top. Go back over your career. Identify exactly how the value of your employer. By way of example, my value proposition:

I combine previous experience as a Human Resources Executive, and myKnowledge about marketing, writing job applications, help people to do the job of their dreams.

What is yours?

Define your target group

Now you know what your strengths, it is possible for companies that these strengths select the value. For example, if you are a retail worker whose greatest strength is the ability to connect with customers in touch and give them a good feeling to find dealers who truly value customer service - not only in their slogans, but their actions -and then write a resume that highlights your talents and customer service.

If you are a leader whose strength to fight for turning operations are linked to research companies need these skills and direct approach with a curriculum that shows exactly what you have done in these areas.

If you are a web designer with a special talent for designing Web sites that sell, to highlight that, as a value proposition and create an on which to broadcast to all web-centric CVdesign agencies in your area. Your curriculum is aimed at agencies, the value and necessity of skills.

It eliminates a lot of possibilities in this way? Absolutely! But the odds are wrong anyway, so you eat a lot of time and if you are unlucky to get the job, not make you happy.

Communicate your Value Proposition

Do not try your resume and a letter from a catalog of everything you've ever been good for yourJob opportunities - rather than the agency, because they are uniquely qualified to focus on the needs of society. If customer service is to make your message, that the focus of your resume and cover letter. Highlight achievements Quote from customers letters of appreciation and performance analysis to support your request., Pointing to good customer service. To use every word, because they are the perfect fit.

And these carry over into your interviews. Make the customer at the center of its response toQuestions like: "Why should we take?" and "What is your greatest strength?

This approach would be cold and manipulative, if not start your strengths. It would be wrong to identify just what society wants, and then deal with all of your communications to show, you have these skills if they do not. But if you're away from your authentic self - your unique value proposition - this approach is not only to secure the best location for you quickly, is the mostto ensure the correct position.

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